aroon shah & associates Inc.

Counselling Coaching & Consulting

We acknowledge we are on the traditional, unceded territories of the Semiahmoo First Nation and the broader territory of the Coast Salish Peoples. ASA recognizes the importance of honouring the heritage and cultures of Indigenous peoples in our community.


We have 30 years of experience in the EAP field, delivering a wide variety of services to promote employee health and organizational effectiveness. In addition to counselling, we have provided consulting, executive coaching and soft skills training to government, corporations and First Nations globally. 

Having responded to critical events such as airline disasters, earthquakes, sudden death in the workplace, 9/11, and Covid 19, we have developed expertise in guiding organizations and community to respond effectively to critical events. We coach leaders on effective crisis leadership before, during and after major events.

We view organizations as living breathing entities that are impacted by mergers, acquisitions, downsizing, and uncertainty.